Steve Jobs may have been wrong when he said that fans in computers would scare people, but he was accurate when he said this about design: “Design is not only how it looks and feels. It is also how it works.” This sentiment, one that Jobs is popular for, is a truismFunctionality is an important …
Landing pages are useful and indeed they are one way businesses and marketers can leverage their online marketing efforts for maximum impact. You may be familiar with landing pages or you may have no clue what they are. Either way, in this article, we’ll examine what a landing page is, what it is used for …
There’s the conception that writing is this zen thing that requires divine inspiration and aha moments. There are also opinions that writers should fuss and then test and then test some more in a never ending search for depth and emotional connection. While those sentiments are true for some kind of writing, it isn’t absolutely …
How to write landing page copy that persuades customers to buy from you and no one else Read More »